Invention Arts Contributes to "Mobile Trends 2020" Deck
Friday, January 15, 2010 at 12:16PM Rudy De Waele (@mtrends), one of the organizers of the excellent Mobile 2.0 conferences, has curated a "Mobile Trends 2020" deck (Twitter hashtag: #m2020) of predictions for the next decade from mobile thought leaders including an invited contribution from Invention Arts (@inventionarts) Chief Scientist Marc Davis (@marcedavis). The deck is a great resource:
Here is the text of our "Mobile Trends 2020" predictions (slide 43 from above):
1. Web4 Metadata for All Data
Mobile transforms the Web into Web4: billions of mobile devices as sensors in a sensor network connect the Web to real people (Who), places (Where), objects (What), and times (When), analyzable into vectors of attention, interests, activities, and events. The masses of global data are no longer abstract bits in databases, but are made intelligible with real world metadata about the contexts in which they are produced, shared, consumed, and transformed.
2. MyWorld/OurWorld/TheirWorld
Web4 transforms our relationship to the world, each other, and ourselves. As every physical entity (person, place, object) becomes connected and programmable, and every digital entity is contextualized and can communicate with the real world, the now visible and permanent accretions of human attention and activity transform how we communicate with each other and understand the world around us. We see the datasphere mapped onto the world, and the world as it exists in the Web, from our own personalized point of view, from that of our friends and those we follow, and from the vantage point of others we do not know, and at scales from personal, to social, to global. The mobile phone is a prosthetic connecting us to our collective embodied intelligence in real time and across time and space: large scale information filtering, summarization, discovery, and recommendation become basic modes of engagement with ourselves, each other, and the world.
3. Mobile Transforms Global Business
Commerce is transformed as every place, object, person, and process is embedded in Web4. Mobile commerce becomes long tail, real time, and real world on a global scale. Location-awareness, mobile social networks, mobile transactions, and the Internet of Things bring about a new industrial revolution. Business processes are reengineered as mobile sensing, communication, and processing make supply and the organization of labor and markets real time, contextual, and adaptive. Human, computational, and physical resources can be assembled and integrated in real time to solve problems and create value: context-aware mobile sensors/effectors, crowdsourcing, smart mobs, and chains social networks are seen as the new drivers of value production.
4. The World Sees and Hears Itself
The Web and we get eyes and ears at global scale: billions of mobile phones with sensors and HD and 3D imaging, audio, and video combined with large scale real time filtering, communication, and recommendation technology transform news, entertainment, communication, education, work, and play. We create and use collective maps of human attention, interest, and activity in real time mapped to an ever-evolving 4 dimensional model of the world: “the Web of the World”. Billions of mobile media datastreams indexed and correlated with Web4 metadata show us and connect us to what is happening, has happened, and may happen all over the world.
5. User Data Banking
If user data is the currency of the information economy, then where are the banks? By 2020, mobile data and transactions connected to Web4 metadata create massive new value by radically transforming our ability to understand where and when who is interested in what. Given regulatory and societal pressures, the ownership and control of user data is placed in our hands. We gain control of what we make and do online and in the world. New legal and technical structures change the terms of service for the mobile ecosystem bringing about a range of new value creation and services based on the ownership, control, aggregation, and exchange of personal data (e.g., searches, interests, location, communications, social media, transactions, health data, etc.) by users and trusted intermediaries.
Marc Davis |
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